Step 1: Find Your Photo Vibe
Good Example: “Hey, y’all! 🌟 I’m all about capturing those candid family moments that turn into timeless memories. From goofy laughs to sweet hugs, I’m here to freeze those precious family vibes in a frame!”
Not-so-great Example: “I take pictures. I dunno, whatever.”
Step 2: Pick a Friendly Username
Good Example: “@FamilyJoyCaptures 📸✨”
Not-so-great Example: “@Photog123”
Step 3: Make Your Insta Home Sweet Home
Good Example: “Moments in Motion Photography 🏡✨ | Making memories one click at a time | DM for bookings!”
Not-so-great Example: Blank profile picture, no bio
Step 4: Show Off Your Photos
Good Example: A diverse grid with a mix of candid family moments, professional portraits, and playful shots, showcasing versatility.
Not-so-great Example: Only one blurry photo of a family reunion from three years ago.
Step 5: Keep the Party Going with Consistent Posts
Good Example: Regular posts every other day with a mix of family sessions, behind-the-scenes shots, and client testimonials.
Not-so-great Example: Sporadic posts — four in one day, then radio silence for a week.
Step 6: High-Five Other Family Photo Creators
Good Example: Genuine comments and likes on other family photographers' posts, fostering a sense of community.
Not-so-great Example: No engagement with others, just posting and hoping for likes.
Step 7: Hash It Out with Family-Friendly Tags
Good Example: A mix of popular hashtags like #FamilyPhotography and niche ones like #JoyfulMomentsCaptured.
Not-so-great Example: Overusing irrelevant hashtags or not using any at all.
Step 8: Share the Feels with Captions
Good Example: Heartfelt captions sharing stories behind each photo, creating a connection with followers.
Not-so-great Example: Generic captions like “Family fun” or no captions at all.
Step 9: Peek Behind the Scenes with Stories
Good Example: Regularly posting behind-the-scenes glimpses, client testimonials, and personal insights.
Not-so-great Example: Never using Instagram Stories or only posting unrelated content.
Step 10: Buddy Up with Family Brands, Influencers
Good Example: Collaborating with family brands & Influencers and showcasing their products and life in your family photo sessions.
Not-so-great Example: No collaborations or partnerships with other accounts.
Step 11: Shout Out Your Family Photo Deals
Good Example: Clearly promoting family photo packages and providing easy instructions on how to book your services.
Not-so-great Example: Mentioning services once in a while, but not making it clear how to book.
Step 12: Spy on Your Instagram Stats
Good Example: Regularly checking Instagram Insights, adjusting posting times, and content based on what works.
Not-so-great Example: Ignoring Insights and not adapting your strategy.
Step 13: Spread the Word Beyond Instagram
Good Example: Sharing your Instagram handle on other social media profiles, your website, and business cards.
Not-so-great Example: Keeping your Instagram a secret, not cross-promoting on other platforms.
Step 14: Keep Learning and Snapping
Good Example: Actively seeking inspiration, attending workshops, and sharing your growth with your followers.
Not-so-great Example: Sticking to one style, not evolving or learning new techniques.
So, there you have it!
Get out there, save those family moments, and let your photography journey begin!
If you still have questions and need more learning, then I have the Lifestyle Family Photography mentoring course where we all together answer the questions and create a plan to avoid a lot of mistakes.
So, there you have it!
Get out there, save those family moments, and let your photography journey begin!
If you still have questions and need more learning, then I have the Lifestyle Family Photography mentoring course where we all together answer the questions and create a plan to avoid a lot of mistakes.